Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed insights into how users interact with your website, helping you understand visitor behavior, measure performance, and optimize your online presence. Google Analytics collects data through a tracking code added to your website, which gathers information on user activities such as page views, session duration, bounce rate, and more.
To create an account and property, log into Google Chrome with a gmail email address. Visit the Google Analytics
website.
Steps:
- Enter Account Name
- Check the boxes for the Account Data Sharing Settings
- Click Next
- Enter Property Name
- Set Time Zone
- Set Currency
- Click Next
- Select an Industry Category
- Select Business Size
- Click Next
- Check the boxes for your business objectives
-
Click Create
- Review the Terms of Service
- Check off the box acknowledging the Terms of Service
- Click I Accept
- Click All Accounts in the upper left corner
- Select the Account and then Property that was created
- Click the Admin menu in the lower left corner
- On the Admin screen, navigate to the Data collection and modification section
- Click Data Streams
- Go to Choose a Platform and click Web
- Enter the website URL (i.e.: www.domain.com)
- Enter a Stream Name (This can be the name of your business)
- Click Create & Continue in the upper right corner
- On the Set up a Google tag slide out, copy the code that appears under Install Manually
- Send a Support Ticket to us so we can add it to your website.